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Business Strategy Manager (E-Finance Strategy & Planning) / Senior Business Strategy Manager (E-Finance Strategy & Planning)
Responsibilities: Assist senior management in formulating and implementing E-Finance strategies to derive highest value from target customers by understanding their financial needs, aiming to achieve the business targets, improve customer experience and attain significant market presence Analyze target customers' e-lifestyle, banking behavior & needs by referencing market research and customer profile to derive holistic O2O customer journey Propose scenario-based E-Finance propositions and products which can fulfill target customer needs so as to acquire new customers, enhance usage, up/cross-selling and loyalty Drive the transformation of existing or creation of new service & sales process leveraging on digital channels to u


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